Exploring what they feel is most relevant to consumers and their respective market, the Shadow Society were given creative control; dictating the colours, materials and degrees of branding throughout the pack.
Last year saw the Shadow Society burst into life with some of the most exclusive and desirable PUMA States make-ups ever and their latest creative endeavour to explore the group’s innovative vision even further. For the first time the Shadow Society will supplement their sneaker offering with a range of equally considered apparel and accessories.
The Shadow Society has yet again reached into PUMA’s storied archive to select and reinvigorate iconic kicks of old. The group’s reissues pay extreme attention to detail with premium craftsmanship, fabric, and colour all at the centre of the project. The first drop features fresh takes on the ZDC82 and R698, and the coveted Shadow Society leather lace bags containing a set of premium laces for good measure.
In 1982, PUMA introduced the ZDC82 silhouette: an outdoor trainer with a slightly thicker, more cushioned midsole that was quickly adopted by athletes and joggers alike. The Shadow Society’s update features rough cut suede and striking colour blocking which evokes images of the 80’s as well as brilliantly complimenting the ZDC82’s unique and aggressive rubber outsole tread pattern whilst was designed to tackle any outdoor terrain.
In the 90s, PUMA added to the running revolution with Trinomic motion control technology. The R698 Runner fused Trinomic with a chunky EVA outsole and plenty of cushioning for a smooth ride. This version is re-imagined with athletic breathable mesh and premium suede overlays, and underlined by a translucent gum outsole.
The Shadow Society Backpack features a durable 900 D brushed polyester and padded shoulder straps with grip handles. Inspired by the bags of yesteryear, it boasts vintage, natural tan leather trims and an embossed badge. A hiking inspired drawstring closure system and retractable sides mean you can change the shape of the bag to suit your needs. It’s rounded out with a few modern, practical touches including a high gloss printed base and padded laptop pocket.
The three apparel pieces feature premium materials and a variety of subtle Shadow Society badges and insignia. The long-sleeved shirt has sport influenced stitching and tonal details, set off by another athletic nod with rear venting and button fastening. The t-shirt is decked out with a tonal chain stitch across the back neck and shoulder with a arresting logo print. And finally, the carbon coated jacket draws on performance led aesthetics with a reversed zip and hood to help you stay every bit as incognito as its anonymous makers.
For a sneak preview, PUMA are hosting a gallery event on 15th November in Shoreditch London, to showcase the collection and previous LIST drops through-out 2012. The first of the PUMA Shadow Society drops, launches at PUMAtwentyone BOXPARK and other key retailers on 24th November 2012.
Keep your ears to the ground and follow @PUMA for more information on this and forthcoming drops from the elusive Shadow Society.