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December 1st see PUMA opening a new London store at BOXPARK, Shoreditch. For the un-initiated, BOXPARK is a new retail revolution opening in the heart of Shoreditch. BOXPARK strips and re-fits shipping containers to create unique, low cost ‘box shops’.

BOXPARK actively sought brands whose ethos sat comfortably alongside their progressive beliefs. PUMA are going to take pride of place in the new pop up retail community – the concept store will see PUMA brilliantly positioned to illustrate our most cutting edge offerings and ideologies.

Design, sustainability and cutting edge product see the rectangular shipping containers instantly conjure the idea of the shoebox for any sneaker aficionado and PUMA have played upon this to communicate the brands commitment to sustainability. The space draws inspiration from the award winning ‘Clever Little Bag’; the iconic, eco-friendly shoe ‘box’ will be visible in the center of Shoreditch - a bright red beacon, offering PUMA’s finest products & events.
The store will stock limited edition LIST drops, designer collaboration such as Hussein Chalayan, Alexander McQueen and Rudolf Dassler collections as well as classics from the PUMA ARCHIVE.

PUMA BOXPARK is going to be a truly immersive experience. The space is going to be so much more than a store. Thursday’s will see the store playing host to some of the most progressive musical talent around, with Kopparberg on tap until 10pm. The perfect warm-up to your Thursday nights!