What went down at Fishtail Ride #4: Vida Tropical.
PUMA Fishtail Ride #4 took inspiration from our tropicalia style SS14 collection creating a whole other level of culture clash.
With the biggest crew of riders to date, Fishtail Rides started at Dubai’s first boxpark: Market Out The Box, meeting in the shadow of the world’s tallest tower – the Burj Khalifa. From here, we took to the streets – through the metro, down the winding backstreets of Dubai and ending at a private villa where a host of Brasilian-inspired entertainment awaited the riders. A live Brasilero band, a Latino DJ, a troupe of capoeira dancers, all topped off with traditional Brasilian food with a private chef direct from Rio – not to mention the SS14 pop up showcase to inspire and delight.
Vida Tropical. Até a próxima vez. (Until next time!)
Ride of different side of your city.