PUMA are proud to present the groundbreaking new video from the only unsigned act ever to make the annual MTV Brand New List; Context. Signed to the management team behind Emeli Sande, Context has been hotly tipped by everyone from The Independent, SB.TV, MTV, and The MOBO Awards, and astonishingly for an unsigned artist working out of his bedroom, has been daytime playlisted by both MTV Base and BBC Radio 1.


"Drowning" is directed by Louis Ellison (EMI) and filmed 25 feet underwater.  The video pushes new creative boundaries both conceptually and visually and is out now on iTunes.


Check Context out at and on Twitter (@Context __)

  • PUMA Entertainment
  • Written on: June 11, 2012