PUMA Creative Factory Event, Mumbai
The PUMA Creative Factory will be launched on 8th Dec and will be a party like no other complete with a sound & visual show, augmented reality and a gig by B.L.O.T - India’s premier creative collective and PUMA ambassadors.
PUMA's all new shoe-making studio will be launched on the 8th of December at Hard Rock Café, Mumbai. The sprawling 6000 sq ft place will lend its authentic factory-ness to PUMA for the night. The launch will take creativity and technology to the next level with a sound and visual production, interactive projections using augmented reality and a performance by one of India’s premier creative collective and PUMA ambassadors B.L.O.T (basic love of things). Darren Centofanti, fashion photographer, fashion designer Narendra Kumar Ahmed, stylist Gautam Kalra, fashion editors Varun Rana and Aradhana Baruah, product designer Neha Singh and Madhav Shorey, eminent music producer and DJ represent India’s creative community for the PUMA Creative Factory. All their designs will be on display at the launch.