On Friday, June 1st PUMA, alongside the Jamaica Olympic Association, will unveil for the first time to the world the uniform that the 2012 Jamaican Track & Field Olympic team will wear in London. Designed by fashion designer Cedella Marley, daughter of Reggae icon the late Bob Marley, Bolt’s uniform is part of the 2012 Jamaica Track & Field Olympic Wear Collection, also designed by Cedella Marley.
Staying true to PUMA’s DNA of sportlifestyle, the collection incorporates high-tech fabrics and silhouettes engineered to enhance the performance of the athletes hailing from the fastest country in the world—Jamaica. Taking inspiration from the vibrant colors and patterns of the Caribbean nation as well as the African influences that have come to characterize that country, Cedella Marley’s unique designs are sure to make the world take notice in the summer of 2012.
“I can’t think of a better person to design our Olympic outfits than Cedella,” said Usain Bolt. “PUMA got that right...hooking up with a legendary Jamaican. She’s a great designer but also carries on the spirit of our nation through the legacy of the Marley family. It’s going to be inspirational to run in London with that energy surrounding me.”
Tune in June 1st 4:30pm BST to watch the unveiling of the Collection in London, UK live.
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