Yuvraj Singh, Sports Person of the Year

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Yuvraj Singh, sportsman par extraordinaire and PUMA brand ambassador, was the cynosure of all eyes at the Sports Illustrated Awards Ceremony in New Delhi on Friday, May 4th.

The World Cup hero accepted the evening’s top award, for ‘Sportsperson of the Year’ and delivered a heartwarming speech in one of his first public appearances post his cancer treatment.
PUMA South Asia MD, Rajiv Mehta, shared the stage with the cricketer and presented him with the #love12 fan poster – a laborious effort by Yuvi’s fans on Twitter wishing him well when he was receiving treatment. The #love12 movement promoted by Yuvraj in association with PUMA has come to symbolize the day (12th of every month) that is reserved for having fun, being creative and making a positive impact. Launched by Yuvi in November 2011, the campaign has struck a chord with the Twitterati and general fans alike - the ‘random acts of kindness’ movement has generated a widespread following and with Yuvi back in the public eye, it only promises to grow in strength.
PUMA was an associate sponsor at the awards that saw widespread participation from some of the major names in Indian sport.