"Trainers go green as PUMA punt shoeboxes" - Scotsman

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The Scotsman reviews the benefits of the Clever Little Bag. 

PUMA said it would roll out the packaging in the second half of 2011 and, by putting its shoes in cardboard frames wrapped in reusable shoe bags, it would save 8,500 tonnes of paper – the weight of 1,400 elephants.