PUMA News Archive

Formula 1

May 2013

  • Paddock Cat rubs shoulders with F1 royalty as Alonso reigns in Spain

    Paddock Cat rubs shoulders with F1 royalty as Alonso reigns in Spain

    May 14, 2013

    The big shots were out in force at the Circuit de Catalunya. Ferrari president Luca di Montezemolo, Daimler boss Dr Dieter Zetsche and Red Bull founder Dietrich Mateschitz all came to support their teams over the weekend. But only one of them, the man who'd flown in from Maranello in Italy, went home happy.

June 2012

November 2011

  • Eddie Jordan: São Paulo Preview

    Eddie Jordan: São Paulo Preview

    November 25, 2011

    Whenever I think of Interlagos I think back to 2003, when Giancarlo Fisichella won the Brazilian Grand Prix for Jordan Grand Prix. That race was so typical of the sort of dramas we have come to expect from this race: There was a massive smash in pouring rain, and the race was red-flagged. 

  • Abu Dhabi Grand Prix: The PUMA Perspective

    Abu Dhabi Grand Prix: The PUMA Perspective

    November 14, 2011

    It was exactly a year ago in Abu Dhabi that 2005/6 world champion Fernando Alonso lost out on becoming Formula 1’s youngest-ever triple champion. Having become the sport’s youngest champion with his first crown, he relieved Michael Schumacher of the ‘youngest double’ a year later. For a driver as competitive as Fernando, the triple is a logical next step.

  • Eddie Jordan: Abu Dhabi Preview

    Eddie Jordan: Abu Dhabi Preview

    November 11, 2011

    Let me confess something: I love being in Abu Dhabi for the grand prix, but have not as yet been able to put my finger on the reason. I mean, it’s great to have a place relatively close to Europe where we can race in warm weather in mid-November, but that alone is not the reason.

October 2011

  • Eddie Jordan: New Delhi Preview

    Eddie Jordan: New Delhi Preview

    October 28, 2011

    Having visited India a few times on sponsor search missions as a team owner, I was really looking forward to returning here for the first Indian Grand Prix. During those visits I grew to love this place, and believe we can learn so much from the attitude of the people – many of them lead unbelievably hard lives, yet their eyes radiate a peace that is simply unique.

  • Eddie Jordan: Yeongam Preview

    Eddie Jordan: Yeongam Preview

    October 14, 2011

    This seems to be a week of congratulations: Since I last blogged from Suzuka, Sebastian Vettel and Red Bull Racing have secured a second consecutive world drivers’ championship, and equally significantly – certainly from my own perspective - is that PUMA has announced a new partnership with MERCEDES GP PETRONAS and Michael Schumacher.

  • Eddie Jordan: Suzuka Preview

    Eddie Jordan: Suzuka Preview

    October 07, 2011

    It really is wonderful to be back in Japan. I just love the place, and of course feel a strong connection to the country through having managed many drivers who raced here, plus I used Yokohama tyres in my Formula 3 team, and in Formula 1 we were successful with Bridgestone rubber.