The first PUMA Social Club launched in London on October 5 with a star studded party, celebrating the after hours athletes of the city. The launch party was held at the bowling alley All Star Lanes on Brick Lane, Shoreditch. Celebrity guests included Brian Friedman, guest DJ Tom Crane, and the iconic DJ personality, Jodie Harsh.
Guests walked the black carpet, noshed on delicious appetizers, and enjoyed custom PUMA Social cocktails such as the Gym & Tonic and the PUMA Colada. The late night gaming competition was fierce across both ping pong and foosball tables. And guests took to the bowling lanes in a late night battle at the alley for a chance to win a custom golden Skittle trophy.
Check out scenes from the epic night below:
Ready for a taste of the after hours action? Check out events in your area!
Photo Credit: Paul Hampartsoumian