"PUMA Reinvents The Shoe Box" - PSFK

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PSFK celebrates Clever Little Bag

PUMA has partnered with The Fuse Project to completely redesign the packaging for their shoes. A team spent 21 months studying different boxes and packaging schemes, searching for the most efficient, sustainable way to get shoes to consumers. They finally came to the solution of foregoing a box altogether, and instead used a special bag and a cardboard sheet.