PUMA by Hussein Chalayan Launches at Marais Melbourne

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The fashion pack was out in force on Thursday April 26th for the exclusive launch of the new PUMA by Hussein Chalayan collection at the supremely stylish Marais Melbourne.

Over 100 of Melbourne's most fashionable attended the event and were greeted with specially created cocktails such as the ‘Absolut Pumaberry’ and the ‘Absolut Black Marais’ as well as the ‘Chalayan’ - a delicious Turkish Ouzo.

In addition to the unique cocktails, guests also enjoyed the customized black macarons from Melbourne macaron specialists, The Little Royal, which were a combination of unique flavours including licorice, rose water and raspberry.

Most importantly, guests were treated to an exclusive first-look at the latest PUMA Spring-Summer ‘12 collection designed by world-renowned fashion designer, Hussein Chalayan. The collection features classic silhouettes with the modernity of technical sport detailing; mesh panels, lightweight nylon and eye-catching colours and prints.

Chalayan’s clean and sophisticated design aesthetic is evident throughout the entire PUMA collection available exclusively at Marais, transforming PUMA apparel, footwear and accessories into versatile, visual pieces that bridge fashion and performance to create a utility fashion sportswear offering.

For more information on the PUMA Black Label collection, check out puma.com/blacklabel.

Black Label