PUMA® is excited to announce the results of the sportlifestyle brand’s Project Pink program, developed in conjunction with PUMA’s partnership with the dynamic female athletes of Women’s Professional Soccer (WPS). The beneficiary of the initiative’s inaugural year, chosen by popular vote, is the Breast Cancer Research and Education Fund at Magee-Womens Foundation. Based in Pittsburgh, PA, Magee-Womens Foundation supports the efforts of Magee-Womens Research Institute and the Magee-Womens Hospital of UPMC, The fund directly benefits the group’s newly-opened Women’s Cancer Research Center, headed up by breast cancer researcher Adrian Lee, Ph.D. and gynecologic oncologist Dr. Robert Edwards, M.D. With the culmination of Project Pink’s fundraising, PUMA is proud to present Magee-Womens Foundation with a total of $62,730.62, including funds raised by 17,867 tweets.
Stay tuned for information about Project Pink in 2011.