Off-Beats, Off-Beats Everywhere

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Let’s hear it one more time for Jamaica’s soundtrack

Music is Jamaica’s heartbeat. It has created a stage which Jamaicans from Kingston to London can stand upon and spread “one love” to the masses.

At its core is reggae: rooted in strong lyrics and stronger off-beats as well as legendary artists and cultural renegades. It’s a genre not only heard but felt, with a trove of tunes that hits the soul and flows through dancehalls and generations.

If your playlist isn’t already loaded with such songs: load it up. We have a hunch that a few reggae beats a day lead to a happier lifestyle. Proven? No. Just a hunch. But we’ve been on reggae overload for the past month and let’s just say this—it’s been a very good month. 

Digging Jamaica? Visit the 100m Shop and get your jerk-reggae-patois-sunshine fix. (Sunscreen recommended.)