Marmo the Sea Creature is PUMA’s New VOR Mascot

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Marmo is the face of PUMA’s newly-launched youth ocean conservation campaign and joins the PUMA Volvo Ocean Racing team in their intrepid adventure as the mascot and 13th crew member. Marmo, a strong, smart sea creature, draws his identity from PUMA’s boat, the magnificent Mar Mostro.

Marmo will star in an illustrated children’s book – “Marmo Saves Our Seas” – created by PUMA to educate children and their families about the importance of preserving the wonders of the oceans. Marmo tells the story in a way that is captivating, fun and easily understandable for young children. Throughout his journey he encounters several issues including non-sustainable fishing practices and plastics in the ocean. He explains what small changes we can make in our lives – like giving up plastic bags – to better the world’s oceans and aquatic life. The book will be available in seven different languages (English, French, Spanish, Mandarin, Arabic, Portuguese and Brazilian Portuguese).

As the Mar Mostro makes its epic journey around the world in the 2011-2012 Volvo Ocean Race (VOR), Marmo will be featured in an online marine conservation education programme, relaying his experiences at Children and their families will be able to track Marmo’s adventure with the PUMA boat crew, learning about marine issues, habitats and sea creatures along the race route. Educational games and quizzes about ocean conservation will also be available online.

Marmo will spend time with children and their families at each VOR stopover port. He will make guest appearances at the PUMA Quad in race village, as well as local aquariums and schools for story-time readings of his book. Marmo will host a range of fun, ocean conservation education games and activities for young children, and will lead events to encourage recycling drives and beach clean-ups.

Finally, young Marmo fans can bring their favourite aquatic superhero with them through an exclusive capsule children’s collection made from sustainable materials.