Express Your Look’ with PUMA & Jamal Edwards - in Association With JD Sports

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PUMA are pleased to continue their relationship with brand ambassador and face of the new JD Sports ‘Express Your Look’ campaign – Jamal Edwards

Jamal is one of the UK’s leading online youth broadcasters showcasing the latest UK and global music talent. He has a passion for youth culture and music, developing Jamal into a pioneer that has created a unique platform for aspiring and established artists to build their fan base and express their raw talent. This meteoric rise has seen the entrepreneur become one of the most influential figures in the urban fashion and music industries. Jamal is famed for his unique urban style making him the perfect man to front the PUMA and JD Sports ‘Express Your Look’ project.

The PUMA: Express your look campaign will engage PUMA and JD Sports consumers through a series of digital initiatives. The style conscious can be in with a chance of winning a £500 spending spree at a JD Sports with Jamal Edwards by simply uploading their look to

Alternatively entrants can tweet their style snaps with #PUMAlook. Each day the top 5 looks of the day will be uploaded to JD Sports Facebook before the winner is announced.

To support this campaign JD Sports will also have the next 2 EXCLUSIVE colour ways of the Suede dropping into stores and online in August 2012.

Find out more from Jamal Edwards here in a special BTS video.