PUMA Fitness Day with Jolie Online Magazine
In March, PUMA Germany held a media cooperation with Jolie Online. Visitors of the website had the chance to win a VIP Fitness Day (4 winners plus a friend each). The four winners and their friends were invited to Munich for one day and equipped with an entire PUMA fitness outfit, including a pair of BodyTrains. They received the full-on celebrity treatment with a personal training with our celebrity fitness coach Arno Schmitt, lunch at a stylish vegetarian restaurant and sightseeing in Munich. The day ended with a VIP shopping experience at the PUMA store in Munich.