Celebrities and the Hollywood scene both came alive at the launch of The PUMA Social Club LA. The two week pop up social club opened on October 13 on the iconic Sunset Strip in Los Angeles. Guests attending the launch party got a true taste of what PUMA Social is all about and experienced that the night, too, is for sports. The space was brought to life with table tennis, foosball, DJ Hero 2, chalkboard walls, photo booth, custom libations from PATRON and tasty hot dogs served up by the legendary PINKS - all set to a soundtrack by rising star UK musician Dan Black - spinning a DJ set perfectly suited for the Hollywood crowd.
Some highlights included actor Jeremy Piven checking out the PUMA Social gear with friends and Audrina Partridge challenging friends at table tennis in heels. PUMA athlete Amy Rodriguez also walked the carpet and showed she can perform on and off the pitch. The crowd was, indeed, young hot Hollywood - with industry insiders, tastemakers, and LA's cool kids all mingling together.
The PUMA Social Club LA will be open through October 28th, featuring live music, late night games, and of course Pink's Hot Dogs. Click here for a full schedule of upcoming events.
Photo Credit: J Strauss