PUMA Wilderness Collection – The Trailer

With over 90% of the PUMA Wilderness Collection produced in Africa, this range makes a significant contribution to both social and environmental sustainability. To showcase the collection to its 'always-on' audience, PUMA Middle East has developed a series of shorts directed by international film-maker Chadi Younes with an all-star cast including Hisham Wayne and Nitin Mirani to name a few. Introducing Liona De La Savana and Kong Le Beau amongst other creature cameos - this cast of African animals storm the Middle East to educate about Fair Trade and the importance of sustainability.