PUMA to Use EcoOrthoLite Insoles to Enhance Performance and Lifestyles Footwear Lines

  • The Running Team
  • Written on:

PUMA has partnered with OrthoLite, the leader of open cell foam insoles, to incorporate EcoOrthoLite insole technology into their range of performance and lifestyle footwear lines.

By the beginning of 2011, a third of PUMA's footwear will include the unparalleled benefits of OrthoLite performance, including breathability, moisture control, anti-microbial properties, and long term cushioning.

PUMA will be the first major brand to embrace OrthoLite's new line of eco-friendly insoles.  EcoOrthoLite uses an environmentally friendly, non-food source bio-oil as a substitute for traditional fossil fuel based raw material, making the formula part of a clean, renewable resource. The partnership will not only help you, but also the planet.

In April 2010, PUMA announced the next phase in the company's long-term sustainability program including the introduction of the PUMA Sustainability-Index (S-Index) standard that serves as a benchmark for sustainable products. Correspondingly, PUMA has set the target goal that 50% of PUMA's international collections will be manufactured according to the PUMA S-Index standard by 2015, using sustainable materials and applying best practice production processes.

For more information about Ortholite and this exciting new partnership with PUMA continue reading here.