PUMA Cricket News Archive
A warm evening at Wankhede not too long back, as Dale Steyn roared in with the ball, watching him closely was his South African colleague on the other end, the $400,000-worth Richard Levi. As the Mumbai Indians fans’ cheers reached a crescendo, the 130-plus kmph delivery, seam pointing at first slip, bounced at good length and broke through the batsman to strike the timber. This first ball of the innings stunned the crowd, and Steyn celebrated by feigning a yawn as if to say, ‘routine business’!
There is a reason why Googling ‘Sachin Sharjah 98’ shows more than a dozen videos of Tendulkar’s twin blitzkriegs, many of them having garnered more than 100,000 views. There is also a reason why a cricket fan, having clicked on one of these, ends up watching many related clips featuring Jadeja, Kambli, Azharuddin or for that matter, Imran, Waugh or Hadlee. Cricket nostalgia received its biggest boost with YouTube, but with the Indian Premier League from the past five years, it has entered a different realm altogether.
Formula 1 has its final few laps, football has the golden goal. Cricket on the other hand, whose gentlemanly games don’t really have a similar relationship with adrenaline, only occasionally feature half this excitement. That said, the gentleman’s younger, glitzier cousin, Twenty20, has been giving a dose of the above to millions of excitement-starved fans ever since the famous final of its first World Cup in 2007.
Yuvraj Singh, sportsman par extraordinaire and PUMA brand ambassador, was the cynosure of all eyes at the Sports Illustrated Awards Ceremony in New Delhi on Friday, May 4th.